SEO is Search Engine Optimisation. As a business owner, have you heard of it? More importantly, do you understand what it is?

In short, it is a specific marketing technique that involves several methods which work to optimise your website, meaning your page will rank higher on search engines. seo adelaide says there are all sorts of ways to make SEO work for you – the result of which could mean potential customers will search the internet for something specific, and find your business first.

 

Your Website

SEO can be overwhelming and it’s often tricky to know where to start. Your website is your best tool here. If you’ve got the budget, you won’t regret investing in a web designer who can focus on getting it optimised through means such as key words and tags.

 

However, you can also help your business grow with the Google Keyword Tool. The focus with this is finding out what words people are searching for and creating content to put up on your website that’ll meet their search criteria and have them visiting your site in just a few clicks.

 

Be active!

 As a business, you have something to say. Whatever industry you’re in, start to build up engaging content that will interest others in your sector and start sharing it on Social Media. You’ll start to gain followers and you’ll likely discover a community of other social SEO fans who you can interact and work with.

When creating profiles on easy to use sites such as Twitter, Facebook and LinkedIn, always add as much information as possible and include key words in your descriptions. As well as maintaining an online presence, make sure people know where you physically are by registering with Google Maps.

Monitor the results

Google Analytics is a great tool and it’s free to create an account. You’ll be able to get instant access into who is visiting your site and what they’re looking for. You can even see how long they spend on specific pages and whether or not they’re clicking through to a point where they’re choosing to buy in to your product or service. By knowing what your customer is looking for and what they want, you can help to provide them with this and will quickly see the benefits to your business.

 

Expert SEO Advice

If you feel like SEO is a full time job in itself, you may want to hire an SEO consultant to break things down and help set up a strategy for your business. I’ve worked for numerous SEO companies and digital agencies and I highly recommend choosing a custom package with a local company like www.marketingdepartment.com.au